Ensemble – The Luxe Way

Hey folks, hope you guys have been well. I was missing in action but am back with an extremely special blog post.  Am featuring a dear friend and an extremely successful self made entrepreneur Arj Ashraf. Arj and I have been friends for over 10 years and this wonderful lady has been so inspiring and focussed towards her work and has always led by example.

Arj is an aircraft engineer by education and a Learning and Development Consultant by profession. She gave up her corporate profile to do something to empower women by doing something for them with them and by them. That is how she ventured into Fashion Retailing and Shopaholics was formed which now hosts 35k strong women who support and help each other grow. It has been her passion and I can vouch for this – She breathes, eats and sleeps Shopaholics 24/7.

Ensemble is her baby conceptualized and curated by her.It  is a one of a kind hi life exhibition and event which  aims to bring classy, designer and exclusive products under one roof. It is a one of a kind elite event catering to a niche posh audience. This is Ensemble Season 5 and since festive season has arrived it is a Diwali special edition.

Arj was kind enough  to feature me on the cover of Ensemble and I was ecstatic. I have never had so much fun in working on a project. Right from working out the concept to the costume, look, styling, shoot location etc, it was an absolute delight. We had the most amazing team who made it all come together and the deepest gratitude to everyone.

I cannot conceal my excitement to shop from the exciting brands that are going to be showcased this time. And a little birdie has shared a sneak peak of some of the exhibitors product pictures. So have a look and drool some and save a whole lot of money coz I promise you will be spending a lot.

Sharing some pics of the cover shoot as well as the brands that are coming for Ensemble 5. Let me know which of the brands you will explore. 🙂



























Until next time Stay Fab and Keep Scribbling. 🙂

Concept – Arj Ashraf

Outfit – Kripa Harjwani

Jewellery – Annies Scarves and More

Shoot – Deepesh Gangwani

HMUA – Blue Heaven

Location – Grandmamas Cafe

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